January 8, 2009

"All the ads fit to print"

It was a first – another a sign of the continuing hard times for the newspaper industry – as display advertising appeared on the front page of the New York Times.

The Wall Street Journal has been adorned with front-page advertising since 2006, but it wasn’t until this Monday (1/5/09) that “The Gray Lady” began accepting front-page display ads. The Times is the largest metropolitan daily in the United States.

In their own story about this new strategy, the Times on Sunday (1/5/09) acknowledged that the move would likely be seen by traditionalists as a "
commercial incursion into the most important news space in the paper."


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